Trade and professional associations
We have considerable experience in advising and assisting both trade and professional
associations on all facets of their marketing and marketing communications.
This experience has been gained, in part, from the marketing support activities that
we provide to all sectors of the building team. We know what your clients and members need
to know about your professional services, because we work alongside them.
The knowledge that we have of who’s who in the building team and their areas of
responsibility, their information requirements and, of even more importance, the channels
of communication open to you, gives us unique skills and knowledge.
Our experience enables us to provide the best possible service or services, best
suited to meet your precise needs.
Our expertise covers advising and assisting on the launch of new organisations, new
services, the re-launch and refreshing of ‘tired’ brands and developing existing
services into new markets.
Whether it be reviewing the identification of business opportunities via exclusive
market research to planning and implementing direct marketing campaigns; writing technical
articles for the media to writing case studies and technical information sheets;
organising promotional events or an in-house sales training course, we can help.
In today’s complex business world, associations need to provide a wide range of
member services, including the enhancement of management and marketing skills. We have
particular experience of developing and running specialist in-house management, marketing
and sales programmes. In association with MarketingWorks Consultancy and Training, we
arrange regional and in-house workshops aimed at all levels of expertise and seniority.
As initiators and managers of the Construction
CPD Certification Service, we have particular and unique experience of the role and
use of Continuing Professional Development (CPD) and how certified CPD material and
presentations can be successfully used within the marketing mix.
We are currently assisting over 200 organisations plan and implement certified CPD
programmes. These activities include the writing of CPD lectures, presentations,
literature, seminars, videos and CD-ROMs.
We are in business to help you talk to the people who matter.
To find out how we might assist you, please contact
us.