Building product manufacturing / material supply
We have considerable experience in advising and assisting building product
manufacturers and material suppliers on all facets of their marketing and marketing
communications.
This experience has been gained, in part, from the marketing support activities that
we provide to all sectors of the building team. We know what your specifiers need to know
about your materials and products, because we work alongside them.
The knowledge that we have of who’s who in the building team and their areas of
responsibility, their information requirements and, of even more importance, the channels
of communication open to you, gives us unique skills and knowledge.
Our experience enables us to provide the best possible service or services, best
suited to meet your precise needs.
We have produced a guide "Targeting the
Specifier", based on extensive research into the marketing communications and
expenditure plans of those organisations targeting the specifier.
The report is now out of print but a .pdf file version can be downloaded by clicking
here. Please note that this file is large (1.64 mb) and it may take some
time to download.
We have been involved in advising and assisting on the launch of new products, the
re-launch and re-freshing of ‘tired’ brands and developing existing brands and
products into new markets.
Whether it be reviewing the value of your technical information to your specifier
targets or evaluating your information to that of BS 4950 – the British Standard for
technical literature in the construction industry; identifying new business opportunities
via exclusive market research or planning and implementing direct marketing campaigns;
writing technical articles for the media to writing technical information sheets; from
organising product promotional events or in-house sales training courses to update sales
teams on the changing face of the specifier, we can help.
We have a reputation for taking an imaginative, yet pragmatic, approach to the tasks
we are set. And with extensive contacts throughout the industry, we are able to provide
considerable added value to the activities that are undertaken.
Our clients range from world leaders in the IT sector, such as Autodesk and Bentley;
Warrington Fire Research Station, Cooper Smoke Curtains and Promat Fire Protection in the
fire and safety sector; from the roofing sector such organisations as the Flat Roofing
Alliance, Hambleside Danelaw and Euroroof; and, from the flooring sector, Altro Floors and
Forbo-Nairn. We also advise such organisations as the BRE, Yale Security Products, Van
Elle, Thorn Lighting and Grace Construction.
As initiators and managers of the Construction CPD Certification Service, we have
particular and unique experience of the role and use of Continuing Professional Development (CPD) and how certified CPD material
and presentations can be successfully used within the marketing mix.
We are currently assisting over 350 organisations plan and implement certified CPD
programmes. These activities include the writing of CPD lectures, presentations,
literature, seminars, videos and CD-ROMs.
To find out more about marketing certified CPD material and activities,
click here.
It may well be that you are seeking to obtain information as to how other building
product manufacturers and material suppliers currently market and promote themselves. If
so, our latest research document "Targeting the
Specifier" could well be of interest.
It is estimated that building product manufacturers waste between 10 and 25 per cent
of their £200 million annual spend on technical literature - enough to build up to 900
new homes!
To make sure that you are maximising your company’s investment in literature, you
might like to obtain a copy of our best selling book "Technical
Literature – Getting it Right".
CONTACT US
We are in business to help you talk to the people who matter.
To find out how we might assist you, please contact
us and complete the attached questionnaire.