Professional Services and Consultancy
We have considerable experience in advising and assisting professional practices on
all facets of their marketing and marketing communications. This experience has been
gained, in part, from the marketing support activities that we provide to all sectors of
the building team. We know what your clients need to know about your professional
services, because we work alongside them. The knowledge that we have of who’s who in
the building team and their areas of responsibility, their information requirements and,
of even more importance, the channels of communication open to you, gives us unique skills
and knowledge. Our experience enables us to provide the best possible service or services,
best suited to meet your precise needs.
We have been involved in advising and assisting on the launch of new practices, new
services, the re-launch and refreshing of ‘tired’ brands and developing existing
services into new markets.
Whether it be reviewing the identification of business opportunities via exclusive
market research, to planning and implementing direct marketing campaigns; writing
technical articles for the media, to writing case studies and technical information
sheets; organising promotional events or an in-house sales training courses, we can help.
Clients include architectural, engineering and specialist professional practices.
In today’s complex business world, professionals need to learn and develop a
range of management skills. We have particular experience of developing and running
specialist in-house management, marketing and sales programmes. In association with
MarketingWorks Consultancy and Training, we arrange regional and in-house workshops aimed
at all levels of expertise and seniority.
As initiators and managers of the Construction
CPD Certification Service, we have particular and unique experience of the role and
use of Continuing Professional Development (CPD) and how certified CPD material and
presentations can be successfully used within the marketing mix.
We are currently assisting over 350 organisations plan and implement certified CPD
programmes. These activities include the writing of CPD lectures, presentations,
literature, seminars, videos and CD-ROMs.
It is not enough to have the best building design or concept – it has to obtain
planning permission. The skills used to communicate the benefits of commissioning a
professional organisation are also used to promote a building design to local political
and community target audiences. Our experience covers the assessment of political
attitudes to the proposed scheme to the planning and implementing of communication
programmes aimed at diverse local audiences.
CONTACT US
We are in business to help you talk to the people who matter. To find out how we might
assist you, please contact us.