Marketing strategy
Assessing the current business situation and devising a short and long
term marketing strategy to take advantage of areas of growth and
development from both current and new client/customer bases
Marketing communication plan
Reviewing current communication practices and preparing an integrated
communication programme of activities aimed at both niche markets and key
accounts
Market research
Planning, implementing, analysing and reporting on research studies
covering current business base, developing and potential markets and
client/satisfaction surveys
Press relations
Devising a planned and structured programme of press relations
activities for implementation by internal staff and/or by Wedgwood Markham
External events
Planning and organising external events as part of the marketing
communications programme
Continuing Professional Development (CPD)
Devising and implementing CPD led programmes of activity aimed at
identified target audiences and designed to provide additional marketing
support
Direct mail
Planning and implementing direct mail campaigns aimed at general or
specific target audiences
Copywriting technical
Copywriting technically based case studies, reports, handbooks,
instruction sheets and specification clauses
Copywriting promotional
Copywriting promotional letters, leaflets, brochures, guides and
manuals
Design print
Preparing designs for and overseeing production of, printed technical
and/or promotional material
Design electronic
Devising, designing and producing CD-ROMs and web sites